1. He is not following you.

2.@Sheldon2121: Because he ends the career of every artist he signs.

3.@TheMadModel because he had the best talent of the 90's and where are they now?!? broke and angry

4.@Jayego cus he is the only long term successful artist that ever signed to bad boy

By Marisa Taylor

In a new twist to celebrity backlash, a Twitter trend called “unfollowdiddy” has emerged soon after hip-hop mogul Sean “Diddy” Combs hit one million followers on the microblogging site.

While celebrities like Oprah Winfrey and Ashton Kutcher have embraced Twitter and quickly built up an online following, Mr. Combs didn’t receive the same warm and fuzzy reception from Twitterers.